iPhone And Samsung Galaxy Beaten By ‘Holy Grail’ Smartphone Design on June 11, 2020 Get link Facebook Twitter Pinterest Email Other Apps The "Holy Grail" of smartphone designs has just entered mass production, leaving Samsung's iPhone and Samsung Galaxy ranges to catch up. Visionox's new selfie-camera is hidden under the smartphone display. Despite fierce competition, Chinese OLED maker Visionox is the first to develop a forward-facing smartphone camera hidden entirely under the screen. This opens the way for a new generation of full-screen smartphones, with no unsightly edges (Google Pixels), notches (Apple iPhones) or perforations (Samsung Galaxies). Other manufacturers have worked on such a camera, but according to a report published in ITHome (Chinese), Visionox is the first to have a finished product ready for mass production. This could mean that iconic Chinese products, which are already ahead in terms of camera performance, will soon gain a significant design advantage over Apple and Samsung. To create the new camera, Visionox has included a series of proprietary technologies on a small secondary screen that sits above the camera module, hiding it from view. The primary and secondary displays are carefully calibrated to match each other in terms of brightness, color rendering, and viewing angles to ensure a seamless experience. The company has also designed a new manufacturing process that it believes will solve existing capacity problems with similar technologies. However, it remains to be seen exactly which smartphones could use this technology. A secondary screen camera will always require a compromise between camera quality and screen aesthetics, as a fully exposed lens will always have the advantage of camera performance. Of course, iconic smartphone customers will want the best of everything, but that will now mean having to choose between a great conventional selfie camera or a hidden camera that makes inevitable sacrifices in terms of image quality. At least now it's an option. We will likely see both types of front-facing cameras in production for a while, but Apple and Samsung will have to evolve rapidly if they want to stay ahead of smartphone design. Comments
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